In GF(28), 7 × 11 = 49. The discrete logarithm trick works just fine.
Your mistake is in assuming that Galois field multiplicationGalois field multiplication works the same way as normal integer multiplication. In prime-order fields this actually is more or less the case, except that you need to reduce the result modulo the order of the field, but in fields of non-prime order the multiplication rules are different.
Let's do 7 × 11, for example. Noting that 7 = 1112 and 11 = 10112, we can calculate 7 × 11 in binary as:
111 ×
1011 =
------
111 +
1110 +
111000 =
--------
So far, everything works the same as in ordinary integer multiplication. But whereas in the integers we'd propagate carries while doing the addition, and thus end up with
1112 + 11102 + 1110002 = 101012 + 1110002 = 10011012 = 77,
in GF(2n) addition is done bitwise without carries (i.e. GF(2n) addition is the same as bitwise XOR), and thus we get
1112 + 11102 + 1110002 = 10012 + 1110002 = 1100012 = 49.
(Of course, if the result exceeded the group order, we'd also have to reduce it modulo the reduction polynomial, but in this case that doesn't happen for n ≥ 7.)