Those appear to be based on the complexity of the General Number Field Sieve, one of the fastest (if not the fastest) classical factoring algorithms. I confirmed this in Mathematica.
Here is the complexity for the GNFS (source):
$$\exp\left( \left(\sqrt[3]{\frac{64}{9}} + o(1)\right)(\ln n)^{\frac{1}{3}}(\ln \ln n)^{\frac{2}{3}}\right)$$
where $n$ is a number to factor. Evaluating the above expression at $2^b$ is a rough approximation of the the time needed to factor a $b$-bit integer. Here's a table showing the bit-length of the evaluation at $2^{1024},2^{2048},\dots$:
Strength RSA modulus size Complexity bit-length
80 1024 86.76611925028119
112 2048 116.8838132958159
128 3072 138.7362808527251
192 7680 203.01873594417665
256 15360 269.38477262128384
I generated these numbers with the following Mathematica code:
({#, N@Log2@gnfsComplexity[2^#]} &) /@ {1024, 2048, 3072, 7680, 15360}
where gnfsComplexity
is defined as:
gnfsComplexity[n_] := Exp[(64/9 * Log[n])^(1/3) * (Log[Log[n]])^(2/3)]
which is not the prettiest thing I've ever written, but it seems accurate. (For those unfamiliar with Mathematica, the second code snippet defines a function that's a transliteration of the above GNFS complexity for a number $n$. The first code snippet evaluates that complexity at $n=2^{1024}, 2^{2048}$, etc., takes the logarithm base 2, and converts it to a numerical approximation — a decimal number — instead of an exact result like a fraction.)
As for the reasoning behind the larger key sizes for RSA, the explanation's not too difficult. If you look at the document in the question, you will notice that the "bits of security" for block ciphers correlate almost perfectly with the size (in bits) of the keys for that block cipher (with rare exceptions). This is because our best attack on a secure block cipher essentially is a brute-force search for the key, which on average takes $2^{n-1}$ time where $n$ is the bit-length of the key.
However, for RSA, our best line of attack is not to execute a brute-force search for the key; instead, we "simply" factor the (public) modulus, so the security of the scheme revolves around the efficiency of factoring. The GNFS has a sub-exponential but still super-polynomial time complexity, and one can use this time complexity to roughly approximate the security offered by the scheme. I believe that's what the NIST is doing here.