To emphasize that this isn't a generically good construction, we can show that AES with that tweak method is insecure (!).
This observation is based on a simple 1 round differential characteristic; it starts off with a differential in one of the bytes, and a carefully chosen differential in the tweak. With this initial differential, after the AddRoundKey and the SubBytes operation, the differential will be some nonzero $\delta$ in the active byte (and 0 elsewhere). If $\delta$ is a known constant, then after the ShiftRows and MixCollumn operations, there will be a known differential. At this point, we add in the tweak; we set our tweak differential to zero out the known differential within the cipher state, and reintroduce a delta into our active byte. We assume the same $\delta$ for each round, and hence the same differential in the tweak is appropriate.
This characteristic will hold if the differential after the sbox is our chosen constant after each round (at least, after each of the first 9 rounds for AES-128; the differential becomes detectable after the 10th round even if the $\delta$ there isn't what we expect). There are differentials through the sbox that hold with probability $2^{-6}$ (such as an initial 0x01 differential becoming a 0x1f differential after the sbox). THence we have an overall differential through tweaked AES-128 with probability $2^{-54}$.
The reason this sort of attack doesn't work against AES is that there is no way to prevent the differential after 1 round from spreading throughout the cipherstate in the next round; adding the tweak allows the attacker to keep it contained.