As far as I know, there is no mathematical trick to put hardware doing a full modexp engine (with modulus register meaningfully sized for RSA) to good use for ECC; an hypothetical such engine is bound to get very much under-utilized with the typically much smaller modulus used for ECC.
However, in Smart Cards, hardware support for RSA does not use such engine; rather it is used a dedicated a co-processor with some moderately wide wordsize $w$ bits, matching multiplier, and a small RAM with wide databus. Arguments are split into $w$-bit chunks just as is done on regular CPUs. RSA and ECC are built on top of that using microcode for that coprocessor, and software in the main CPU. Up to some limit for $w$, processing time decreases as $2^{-2w}$. Public details are scant, but consistently $w$ is many times below the width of an RSA secret prime (typically 512-bit at the very least), and at least often below the width of the public modulus for the group on which the ECC curve is built (typically 160-bit at the very least).
So my guess on what limits the RSA and ECC key size supported by Smart Card RSA and ECC accelerators are:
- The size of the RAM accessible by the coprocessor, which at least sometime is dedicated and uses a sizable portion of the silicon. That might sometime answer the question. The RAM size accessible by the coprocessor is closely tied to the upper bound for RSA; it also defines a different bound for ECC; and that later bound is much lower because point multiplication requires a much larger number of intermediate values the size of the base group.
- What's achievable at decent speed given word width $w$ of the coprocessor. Going to the next number of chunks might be impractical even if there is enough RAM, as time is proportional to roughly the cube of the number of chunks (for ECC: to the square of the number of chunks times hash width, but since the number of chunks is lower, going to the next number of chunks creates an even wider gap).
- Market demand: standard key sizes are few, which combines with 2 to make the upper size commercially supported rather arbitrary.
Note: I'm not confirming the numbers in 2048-bit RSA always paired with 320-bit ECC. In fact, most modern Smart Card ICs I see around support higher limits, substantially so for RSA.