In the case of block ciphers, differential cryptanalysis aim to measure the changes between inputs and outputs with a probability. The goal is to predict what the result will be before the last round and try to extract the key.
For hash functions, your aim is to find a second-pre-image.
I will take Keccak as an example. It is a sponge construction interweaved with 24 iterations of a round function $\text{Keccak-$f$}$.
How does it work (very simple version)?
Analyse the round function and retrieve its differential probabilities or interesting properties (here $\text{Keccak-$f$}$ has some invariants). Consider $(a_0 \implies a_1)$ where [$a_0$/$a_1$] is the difference [before/after] the application of the round function.
Try to find a trail such as $(a_0 \implies a_1 \implies \ldots \implies a_n)$ which keeps an interesting probability and where $a_n = 0$.
In the case of SHA3-256, you will be looking for the 256 first bit of the difference state to be $0$ as they correspond to the output.
Once you get this characteristic (good luck with that!), you can try to find a collision by computing random inputs with difference $a_0$ and try to find two with the same hash. There you got a collision.
More information about the differential cryptanalysis of Keccak can be found here.