I will call the field elements "points" (as an analogy with elliptic curves). We can thus add points together and multiply points together. We can also multiply a point with an integer with a double-and-add algorithm (which will be reasonably efficient), and, similarly, raise a point to some integer power with a square-and-multiply algorithm.
Your additive Diffie-Hellman thus looks like this:
- There is a conventional base point $G$.
- The two parties select random integers $a$ and $b$ respectively, and compute $aG$ and $bG$ (point $G$ multiplied by an integer), that they send to each other.
- They then both compute the common secret $a(bG) = b(aG) = abG$.
The attacker's goal is to find that secret.
Now if the field's order is a known integer $q$ then the attacker has it easy:
$$ (aG)(bG)(G^{q-2}) = abG^q = abG $$
Note that while this breaks Diffie-Hellman in that specific context, this does not mean that the attacker can break Discrete Logarithm per se.
If the field order is not known, then things become more interesting. What the equation above basically says is that the attacker, by multiplying the observed points $aG$ and $bG$, gets $abG^2$, and he wants $abG$, so what he needs is to multiply that value by $1/G$. So the problem really is: if the field order is not known, then can the attacker compute the inverse of the base point?
If $\mathbb{F}$ is a field, then its order $q = p^f$ for a prime $p$ and an integer $f$; $p$ is the field characteristic. For any point $X$ in $\mathbb{F}$, we have $pX = 0$. Thus, the additive order of $G$ is necessarily $p$ (the integers $a$ and $b$ are really integers modulo $p$). For the DH problem to be interesting, we must thus assume that $p$ is relatively large (and therefore odd). Correspondingly, $f$ must be rather small, otherwise the field elements will be unwieldy (very large in RAM). For instance, if $p$ is at least 200 bits in length (for "100-bit security" in DH) and field elements fit in 10000 bits when encoded, then $f$ can be no more than 50.
Therefore, if the group additive order ($p$) is known, then the attacker can exhaustively try successive values of $f$ (starting from 1), each time assuming $q = p^f$ and then trying to compute the inverse of $G$ as $1/G = G^{q-2}$.
If $p$ is not known either, then we are in a mythical "generic field" which is like the "generic group" but with two operations, and then I think that DH in the additive group would be fairly safe. The only problem here is that there is no proof that a generic field can exist at all (just like the generic group, because it would imply all sorts of things such as $P \neq NP$), and I have no idea how to build a plausible candidate. For generic groups, elliptic curves are one of our best approximations, and yet we know more about them than just having an addition on them (indeed, we can compute curve orders with Schoof's algorithm).
Summary: to make the additive DH safe, you would need at least your finite field to be such that its order and its characteristic (which is the additive order of your DH group) are totally unknown, and that seems to be a lot to ask for.