The computational Diffie-Hellman problem states that for a cyclic group $G$ of order $p$ and a generator $g$, it is hard to find the value $g^{xy}$ given only $g^x$ and $g^y$ (but easy if either $x$ or $y$ is known); the easiest way being to compute the discrete logarithm of either $g^x$ or $g^y$ and then calculating $(g^x)^y$ = $g^{xy}$.
This is probably just a big misunderstanding of group theory and/or modular operations on my part, but why is it not possible to just calculate the product $g^x \cdot g^y$ as a "regular" group operation (multiplication modulo $p$)? Is this also computationally difficult, or would the result be wrong?